Effects of Social Media Messages and Marketing on Tobacco Transitions
This project, known as TCORS Project 1, incorporates two complementary studies to determine how pro-tobacco marketing and messages about e-cigarettes on social media will influence e-cigarette susceptibility, experimentation, and transitions in tobacco use among adolescents (under age 18) and young adults (ages 18-29). Results can guide FDA regulations affecting marketing on social media that may have differential effects on non-users and users, and FDA’s evaluation of the potential risk of messages outlined in new product marketing applications.
Aim 1: To analyze continuously collected social media posts that include e-cigarette and other tobacco product-related keywords to determine trends in product marketing and conversations about e-cigarette products and their diverse product characteristics.
Aim 2: To determine whether participation (e.g., posting, liking, sharing) in e-cigarette-related social media, especially posts that contain youth-oriented themes, is associated with tobacco product susceptibility and use among youth and young adults.
Evaluation of Two Tribal MAT Grants
The USC team will also conduct a program evaluation to assess grantee efforts as well as successes and areas for improvement in both the NMAT and TUICDBP grants. Regarding grantee efforts, the USC team seeks to understand strengths, challenges, and key takeaways of grantee approaches to implementing community-defined best practices.
Substance Use Disorder Policy Advocacy Training Program
USC is delivering the Substance Use Disorder (SUD) Policy Advocacy Training Program to address the need for policy advocates focused on SUD issues in California’s American Indian and Alaska Native (AIAN) communities.
Collaboration Improvement Project
Challenges around collaboration between state/local entities and American Indian/Alaska Native (AIAN) Tribal nations and Tribal/Urban Indian organizations are common nationwide and span many areas of work. Seeking to learn more about and address some of these challenges, the USC Keck School of Medicine will carry out a project to explore and address some of these challenges as they relate to substance use disorder/opioid use disorder in California.