American Indian Youth: PSA, Photovoice & Digital Storytelling

Overview

This project was a pilot study to provide one of the first evaluated American Indian youth-driven media campaigns in California focused on digital storytelling, photovoice, and public service announcements (PSAs) using participatory methodology to empower and engage youth in fostering research with rather than on American Indian people.

American Indian youth and young adults were provided the opportunity to develop and present culturally specific media projects that resonate within Tribal communities to increase the knowledge, attitude and intended behaviors to using commercial tobacco products; create awareness of needed policies; and encourage the adoption of prevention programs in Indian health clinics and educational settings.