Lourdes Baez Conde, PhD, MPH

Professor of Population and Public Health Sciences; Associate Dean for Community Initiatives; Associate Director for Community Outreach and Engagement

 

Health Equity Interests

I focus on developing, implementing and testing culturally and community based interventions to reduce health inequities in diverse communities.

Biography

Lourdes Baezconde-Garbanati, PhD, MPH, is Associate Dean for Community Initiatives at KSOM and a tenured professor in the Department of Population and Public Health Sciences (PPHS) at the Keck School of Medicine (KSOM) of the University of Southern California. She has a Courtesy Appointment at the Annenberg School for Communication and Journalism. 
Dr. Baezconde-Garbanati is Associate Director for Community Outreach and Engagement at the USC Norris Comprehensive Cancer Center. At Norris she also provides oversight of the Patient Education and Community Outreach Center and is coleader of the Engagement Optimization Unit of a Moonshot NIH award on genomics and colorectal Latino cancer patients. She also is coPI of the Community Outreach Core of CaRE2 a bicoastal program to reduce lung, pancreatic, and prostate cancer disparities. She oversees the NIH funded National Outreach Network Community Health Educator, and manages various community initiatives to reduce financial toxicity, increase participation in clinical trials, develop and test cancer related culturally specific educational materials and toolkits, as well as produce videos and films to reduce cancer health inequities. She oversees the Citizen Scientists program training patient advocates in cancer research and engages a cadre of promotores de salud and community health workers, and is responsible for instituting at Norris the Lazarex Foundation Cancer Wellness Hubs, with a series of pop up hubs in African American, Latino and Korean communities. She is co producer of Tamale Lesson. Tamale Lesson is a film to increase HPV vaccinations and cervical cancer screening. It's the the product of a prestigious transformative RO1 from the NCI to look at the role of narrative in the delivery of cancer messages to African-American, Hispanic/Latino and Korean audiences. This work was done in collaboration with the Annenberg School for Communication and Journalism, and the USC School of Cinema, as well as Hollywood Health and Society. She also coproduced the Es Tiempo campaign, one of the most stunningly beautiful and effective campaigns to increase cervical cancer screening among Latinas reducing large disparities in screening found at baseline. Es Tiempo utilizes tge blooming of the purple jacaranda tree as an environmental cue to remind women to go in for screening or vaccinate themselves and their children against HPV. It was developed in collaboration with the Art Center College of Design, Designmatters program, and the Annenberg School for Comminication and Journalism, and is a key program of the Norris Comprehensive Cancer Center.

In joint community initiatives w Children's Hospital Los Angeles with a focus on children and their families, She is Associate Director and coinvestigator of the Southern California Center on Latino Health and Chronic Diseases and of Vaccinate LA. VaxLA is one of the most impactful community based Covid-19 multimedia interventions to increase vaccinations in diverse Black and Latino  communities. 

In the Department of PPHS she is in the division of Health Behavior. She is Director of the Center for Health Equity in the Americas and a member of the Institute for Prevention Research (IPR) and the USC Institute for Addiction Sciences. She is a founding member of the Immigrant Health Initiative and the creator and founding Director of the Community Scholars Collaborative on Health Equity Solutions (CHES) bringing over 10 different schools and departments together at USC to work on common health problems impacting USC's neighbors and beyond. She also serves as co investigator in the Office of Community Engagement of the Southern California Clinical Translation Institute (CTSI). She is in the leadership team of the Coronavirus Pandemic Research Center overseeing the health behavior committee, and supporting a prestigious community advisory committee. She was the creator of and oversees Stay Connected Los Angeles,  an innovative community intervention to enhance mitigation behaviors on Covid-19 with a cadre of Latino artists and muralists from The East area of Los Angeles.  Further As director of a HRSA/Alliance (NAHH) grant she trainined over 400 community health workers on Covid-19 in 34 cities across the U.S. contributing to 400,333 shots in arms. 

Dr. Baezconde-Garbanati is also Project co-Leader on one of the main R01s in the USC Tobacco Center for Regulatory Sciences Examining vape shops and other retail environments. She focuses on multi unit housing exposure to secondhand smoke in her research and oversees the Hispanic/Latino Tobacco Coordinating Center at USC generating a policy platform for statewide implementation. 

Dr. Baezconde-Garbanati has a solid reputation as a widely recognized national and international community engaged scholar in the areas of culture and community health, with an emphasis on reducing health disparities at the community level. Her work is known for its creativity, and transdisciplinary nature, where academic disciplines and community talent converge with ingenuity to produce unique interventions that advance science while fulfilling community needs. She develops and tests innovative interventions that help modify cultural and lifestyle risk factors for cancer, obesity and tobacco control at the community level. She teaches on gender and ethnic minority health, health promotion and disease prevention, culture, and on community organizing and mobilization for health locally and globally. She has mentored well over 200 students in research from undergraduates to doctoral and postdoctoral fellows and is widely sought out as a mentor among Junior Faculty. She is strongly engaged in community participatory and population-based research and promotes bidirectional efforts between academic and community scientists. Dr. Baezconde-Garbanati has been instrumental in developing and testing effective interventions, that utilize innovative communication strategies, outreach activities,  community engagement to enhance community health to find community based solutions to persistent and emerging public health challenges facing our society today.

She has a tract record of extensive community services spanding over two decades. She is Chair of the Board of Directors of the National Alliance for Hispanic Health, is a member of the Board of Regents of the National Library of Medicine, chairing the clinical trials.gov modernization task force; and serves on the White House Office of Public Engagement Covid-19 Community Corps, and on the Keck Medicine Community Benefits Office. At USC she is an internal advisory committee member to the Center for Environmental Health Community Outreach Core, and sits on high level university committees advising the Provost on faculty searches and tenure. For 18 years she was a member of the Tobacco Education and Research Oversight Committee (TEROC) advising the California legislature on tobacco research, education and public health programs. 

She has a strong record of extramural funding from the National Institutes of Health, including the National Cancer Institute (NCI) and the National Institute on Drug Abuse. Dr. Baezconde-Garbanati has received multiple awards and recognition for her work, and is well published in a variety of relevant topics. She received the NIH 10 Year Common Fund Award and the American Public Health Association Health Education and Health Promotion Award for her video Tamale Lesson. She has been a member of 7 NIH funded centers, including several for which she has been Co-lead. 

Dr. Baezconde-Garbanati holds five academic degrees obtained in the U.S., Europe and Latin America and she speaks multiple languages. She earned an MPH and a PhD in public health with an emphasis in Community Health Sciences from the University of California, Los Angeles (UCLA). She holds a master's degree in medical psychology from the Universite Catholique de Louvain, where she graduated with Distinction. She conducted her undergraduate studies obtaining a dual degree in clinical and industrial psychology at the Universidad Nacional Pedro H. Urena in Dominican Republic. She can be reached at baezcond@usc.edu.

Research Interests

  • Racial Disparities
  • Ethnic Disparities
  • Immigrant Health
  • Neighborhoods
  • Community
  • Community Engagement
  • Community-based Participatory Research
  • Social Determinants of Health
  • Socioeconomic Characteristics
  • Vulnerable Populations
  • Chronic Conditions
  • Morbidity and mortality
  • Risk Factors
  • Tobacco Control
  • Global Health
  • Preventive Medicine
  • Adolescents
  • Race
  • Ethnicity
  • Cancer
  • Obesity
  • Interventions
  • Lifestyle
  • Climate Change
  • COVID-19
  • Community Health
  • Health Promotion
  • Disease Prevention
  • Behavior Change
  • Public Health Practice
  • Health Behavior
  • Primary Prevention
  • Secondary Prevention
  • Disease Outbreaks
  • Stress
  • Sedentary Behavior
  • Dissemination Science
  • Implementation Science
  • Exposures
  • Lifestyle
  • environmental
  • Environmental Justice
  • Community Partnerships, Engagement, and Outreach

Courses Taught

  • Culture and Health: Global Perspectives
  • Culture and Health: Global Perspectives