Research at TCORS
Research
Research at the USC Tobacco Center of Regulatory Science takes the form of four primary research projects, initiatives within the Population Resources Core, pilot projects and rapid response projects.
Primary Research Projects
Project 1
Project 2
Project 3
Project 4
Effects of Social Media Messages and Marketing on Tobacco Transitions
TCORS Project 1 incorporates two complementary studies to determine how pro-tobacco marketing and messages about e-cigarettes on social media will influence e-cigarette susceptibility, experimentation, and transitions in tobacco use among adolescents (under age 18) and young adults (ages 18-29).
Influence of Tobacco Product Characteristics and Marketing on Diverse Populations of Vape Shop Customers
TCORS Project 2 will contrast three groups of vape shop customers regarding perceived appeal and anticipated purchase/use of e-cigarettes and combustible products currently and after hypothetical regulatory changes.
Product Characteristics, Marketing, and E-cigarette and Cigarette Use Across Adolescence and Young Adulthood
TCORS Project 3 will test hypothesized e-cigarette product characteristics and marketing strategies that may attract never-smokers and put them at risk for tobacco product use but do not affect the likelihood that young smokers will adopt and switch to e-cigarettes.
Human Laboratory Research to Inform Precision Regulation of E-cigarettes Across Populations
TCORS Project 4 will identify dimensions of e-cigarette product diversity that put young adult never-smokers at risk of using e-cigarettes, yet do not deter middle/older adult smokers from adopting and potentially switching to e-cigarettes.
Additional Research at TCORS
Pilot Projects Program
Aims to support new and innovative research relevant to the regulation of tobacco products by the Food and Drug Administration (FDA).
Population Resources Core
Provides access to population resources with sufficient representation of tobacco product exposures, population subgroups, and longitudinal follow-up by recruiting and maintaining a sufficiently large, diverse, and well-followed sample to address the proposed scientific goals.
Rapid Response Projects
